Effective Date: November 29, 2018
Firelit promotes its Apps and services in ours and other publisher’s apps and also allow our partners to promote and advertise their goods and services in our Apps. Firelit may share information we collect from you to our advertising partners and they can reuse such data for targeted advertising. We or our advertising partners may display interest-based, or retargeted, ads (''IBA''), but only for the device IDs that have not opted out of IBA. By using our Apps and not choosing one of the opt-out options, you give Firelit consent to transfer your data as stated below.
If you choose to opt out by following one of the third-party IBA provider’s opt out mechanism, you should stop receiving interest-based and targeted ads via the selected IBA provider, but you may continue to receive interest-based or targeted ads through other IBA providers. For opting out from receiving interest-based or targeted ads through all IBA providers, please see opt out option b) below.
Turn on “Limit Ad Tracking” on your iOS device or “Opt Out of Interest-Based Ads” on your Android device.
Firelit collects technical data necessary for you to use our App and additional technical data that enables us to maintain and analyse the functioning of the App, to personalize the content of the App, and to display advertisements.
We automatically obtain certain information about your computing device, including:
In addition, for users of Android devices we create a unique user ID and for users of iOS devices we use IDFVs to track your use of our Apps.
When you use our Apps, we may collect additional information by using device identifiers that permit identification of your device. Such information is used for advertising and analytics purposes.
The information collected includes:
We do not collect any personal information about you through our Apps, with the sole exception of persistent identifiers (such as IDFA, IDFV, Advertising ID, IP address). Persistent identifiers are identifiers that do not identify you personally, but may uniquely identify your device. Some legislation (such as US) may treat such information that uniquely identifies your device as personal information.
When you voluntarily contact us directly, we may collect information about you that you provide us (such as your name and surname, email address). We will use such contact information only for the purpose for which you provided it to us. We will not share this information with third parties. If you wish to delete your contact information that we received from you when you contacted us, please send an e-mail to email@example.com and your contact information will be deleted from our database.
Firelit uses the information we collect about you/your device to deliver services to you and to operate our business. Such use by us and by our Partners may include:
Firelit uses push notifications to remind you about your activities within the App. You will receive push notifications only if you are subscribed to push notifications in the App. To unsubscribe, please use the instructions provided below:
We collect push notification tokens in order for us to be able to determine whether you are subscribed to push notifications. When you decide to unsubscribe from push notifications, such push notification tokens will be deleted from our database.
Firelit cannot provide all services necessary for the successful operation of the Apps by ourselves. We must therefore share collected information with third parties, including analytics providers, tracking providers, third-party advertising providers and other third-party service providers that support the Apps (collectively referred to as “Partners”). We may share information that can be used to personally identify your device (e.g. persistent identifiers such as IDFA, IDFV, advertising ID and IP address) for the purposes of delivering our services, displaying advertisements, conducting analysis and research and for measuring our and our Partners’s advertising campaign performance. We may share such information to:
We may contract with additional Partners or change existing Partners in the future to perform any services in connection with the Apps. These changes shall be updated twice a year or promptly in case of material changes in our data processing practices.
We reserve the right to disclose your information (including personally identifiable information) in response to law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations, users or user experience. Additionally, in the event of a reorganization, merger or sale we may transfer any and all information (including personally identifiable information) we collect to the relevant third-party.
For any additional questions about third-party information collection please refer to firstname.lastname@example.org.
Some Firelit Apps allow you to submit content generated in or by the Apps to third-party sites such as Facebook and Instagram. These submissions follow the information transfer protocols of such third parties, which are designed to enable content sharing with such third parties.
When you use our Apps we may display contextual advertisements to you. In order to enable advertising, we allow our advertising partners to collect online identifiers (such as Advertising ID on Android and IDFA on iOS) that might be considered personal information under some legislations, but they should use it solely for the purposes of contextual advertising. For any other purposes they should use the information solely on anonymized and aggregated basis.
When you use the App, Firelit or third parties operating the advertisement serving technology may use information logged from your device using cookies, web beacons and other technologies to ensure that appropriate advertising is presented within the App and to calculate the number of unique and repeat views of advertising.
In addition, our Partners may use their own tracking technologies (including and without limitation: cookies, Web beacons, HTTP cache, local shared objects and other technologies) in order to track impressions, clicks, installs or other advertising campaign performance indicators for the purposes of measuring third-party advertising campaign performance.
Please note that your access to and ability to use and interact with the Apps may be subject to certain third-party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, statistics services providers and payment providers. You recognize and agree that Firelit is not liable for any such third-party terms and conditions and their use of your personal information.
Our Apps may contain links to third-party websites, products, or services. For example, the Apps may feature offers from third-party advertisers or the ability to engage in transactions with such entities. Please note that while using such third-party offerings, you are using sites, products, and services developed and administered by people or companies not affiliated with or controlled by us. We are not responsible for the actions of those people or companies, the content of their sites, products or services, the use of information you provide to them, or any products or services they may offer. Our link to such third parties does not constitute our sponsorship of, or affiliation with, those people or companies. Nor is such linking an endorsement of such third-party’s privacy or information security policies or practices or their compliance with laws. Information collected by third parties, which may include such things as location information or contact details, is governed by their privacy practices. These other websites or services may place their own cookies or other files on your computing device, collect information or solicit personal information from you. We encourage you to learn about the privacy practices of third parties with which you interact.
We are not responsible or liable for your interaction with such third parties, the information requests initiated by such third parties, or the subsequent use, treatment or dissemination of information you voluntarily choose to provide to them.
Instructions for opting-out of IBA:
For Google (Adx) please visit https://www.google.com/ads/preferences/html/mobile-about.html;
For Google (AdMob) please visit https://www.google.com/ads/preferences/html/mobile-about.html;
For Apple (Search Ads) please visit https://support.apple.com/en-us/HT202074;
For Google (Ad Words) please visit https://support.google.com/ads/answer/2662922?hl=en;
If you choose to opt out by following one of the third-party IBA provider’s opt-out mechanisms, you should stop receiving ads based on your interest via the selected third-party IBA provider, but you may continue to receive interest-based or targeted ads via other IBA providers. For opting out from receiving interest-based or targeted ads through all IBA providers, please see opt out options 2. and 3. below.
If you choose to opt out via “Do Not Track Settings” in your mobile phone all providers of advertising services are bound to comply with such “Do Not Track” setting, but we cannot provide any guarantees on their behalf. If you choose the opt-out option available via our Apps, we will not share your advertising ID with advertisers for the purposes of IBA. We provide no guarantees regarding the information provided prior to opting out. Some providers may have additional opt-out mechanisms implemented.
If you turn on “Limit Ad Tracking” on your iOS device or “Opt Out of Interest-Based Ads” on your Android device, you can restore interest-based ads by turning the settings off. When you opt out, you may still see the same number of ads on your mobile device; however, these ads may be less relevant because they won’t be based on your interests. Our advertising partners may continue to serve you ads based on other non-personal information, such as ads related to the content of the application you are using.
Your iOS or Android mobile device may provide a “Limit Ad Tracking” or “Opt Out of Interest-Based Advertising” setting. When you have opted out using this setting on a device, our partners will not use information collected from that device to infer your interests, or to serve ads to that device that are targeted based on your inferred interests.
You can find the settings for your mobile device by following the directions below, or contact your device provider.
Our Apps enable in-app purchases. We do not process payments for in-app purchases nor have access to your credit card information. Payment transactions for in-app purchases are completed through the app store via your app store account. Any post-purchase processes are controlled by the app store and are subject to specific terms of such app store.
We store your information for as long as needed to provide you with our services. We may store information longer, but only in a way that it cannot be tracked back to you. We delete the information as soon as we do not need them for providing our services.
Storage might be different depending on the territory of collecting the information and the applicable legislation, but we always strive to store the information only as long as it is needed for the purposes of providing, improving or personalizing our services.
When information is no longer needed, we shall delete it using reasonable measures to protect the information from unauthorized access or use.
Firelit Apps are designed predominantly for a US audience. For users in the European Economic Area and Switzerland, Firelit Apps do not collect, store or share any personal information whatsoever, including analytics data, device identifiers, online identifiers for the purpose of advertising, or any other persistent identifier. Firelit Apps may use third-party analytics tools for the purpose of fraud prevention but no personal information whatsoever is collected.